On-Air Sponsorship

On-Air Sponsorship at KLRU is the underwriting of KLRU Programming.  Underwriting credits are:15 or :30 announcements placed in the breaks between KLRU programs.  In program sponsorship, you will engage the KLRU community and reap unique benefits only available though public broadcasting sponsorship.


KLRU is consistently a top media choice for the Central Texas community reaching approximately 500,000 households weekly.  Among them, you find audiences of youth, students, lifelong learners, and culturally savvy influencers who recognize your business with a sense of reciprocity as a socially responsible company. 


KLRU and PBS’ commitment to use media for the public good and lifelong education has earned the trust and respect of Central Texas viewers. For almost two decades, the American public has rated PBS the most trustworthy broadcast content in the nation. The trust viewers have for KLRU programming carries over to sponsors providing the enhanced credibility and sense of reciprocity known as public broadcasting’s “halo effect."


As a public broadcaster, we request sponsors adhere to FCC Underwriting Guidelines for public broadcasting. These guidelines ensure that your company is presented in a distinguished manner that underscores your credibility and commitment to excellence.


KLRU’s local productions consistently receive recognition for production value and superior content.  They are a true reflection of the Central Texas community giving voice where needed most. KLRU presents the arts in Central Texas with Arts In Context, music with Austin City Limits, horticultural favorite, The Central Texas Gardener and travel fun and public affairs with The Daytripper and Overheard with Evan Smith.  

For more information, download the KLRU Media Kit or call 512-475-9049 for more information.



Chris Collins
Corporate Support Director
PO Box 7158
Austin, TX 78713-7158